![]() ![]() They are a key product experience insights tool in the UX and optimization tech stack of marketers, UX designers, and conversion rate optimizers-and they are especially useful if you have an online business, looking to deeply understand the behavior of your customers: what drives them, what interests them, what they interact with, or what they fail to notice on your site. Create a free click map and increase conversions todayĬlick maps are a quick and easy way to see what people are really doing on your site. Using Hotjar, you can quickly set up recordings and surveys (our name for on-site feedback surveys) alongside heat maps on your website or product page to get all the product experience (PX) insights you need to make optimizations and improve UX.įurther reading: check out how to combine heatmaps and other tools for extra insight, and learn how SaaS company CCV Shop used click maps in combination with session recordings to increase conversion rates and customer satisfaction. To do that, you can combine quantitative click map insights with qualitative insight from user feedback surveys and session recordings. Click the Check Status link in the top right corner. In this case we monitor all the clicks done on your website, but you have the option to register those done to links only. ![]() Now, click the Edit link on the right of your site’s name. Taking advantage of the free version of Google Analytics, this tutorial will give you the steps to follow to create a click heatmap for your website. Click your site’s name in the Accounts list. Click maps are great at showing you what users click and tap on, but that's only part of the story-you still need to understand why users click (or, perhaps more urgently: why they fail to). To find your Google Analytics tracking script, head over to the Analytics page ( link below), and click Access Analytics. ![]()
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